Online Copy
Information, description, explanation, storytelling…
Let your brand speak.
Writing for web has its own rules, because customers won’t read your website like they read a book or magazine. If you get it wrong, they’ll bounce off everything you’ve written.
When you get it right? They’ll give you the most valuable online commodity: their attention.
There is great joy in finding exactly the right words to express fantastic ideas. I take your expertise and turn it into beautiful, clear & web friendly copy.
Once you’ve established your brand identity and designed a website that communicates who you are, you’re ready for copy that embodies your business’s personality.
Website copy
About pages, product pages, explanation pages, service pages… Whatever you need your website to say, I can help you say it well.
You might need copy for a new site, new pages on a current site or a rewrite of your current site. Get in touch to find out how we can work together.
Blog copy
Blogs are a great way to attract visitors to your site and display your expertise to potential customers. But the people in your business with the best knowledge to share are also those with the least time. And their skill set may not include article formation!
That’s where I come in. I interview your key staff on a topic and write engaging, SEO-friendly copy that helps drive traffic to your site.
Editorial work
Sometimes internal written content needs reshaping for external readership. I always edit with one eye on your brand identity and the other on your target audience – making sure that, whether it’s an annual report or a newsletter, it speaks with your voice in a form that resonates with your audience.
Clients
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Website redesign for Feed The Hungry’s donor-facing site, including copy writing. Online and print design assets. New website for Feed…
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Building brand package to add clarity to an existing brand. Website design refresh and copy writing, as well as some…
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Building a brand package to refresh and bring clarity to an existing brand. Design, layout and some copy for service…
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Brand design for a fledgling business, followed by website development, copy writing and simple social media assets.
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“The site is excellent… thank you so much!” Brand design for a new business, followed by website development, copy writing…
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“Gemma has been a crucial asset to Relate Northamptonshire. In particular she led the communications work which allowed us to pivot…
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“Gemma’s starting point was understanding us and our work well. Her bespoke approach to solutions, coupled with her strong ability…
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“Gemma is an absolute pleasure to work with. I know I can depend on her to deliver tasks promptly, reliably…
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“Gemma has done a fantastic job in creating our new website for 2023. We are very pleased with the attractive…