Online Copy
Information, description, explanation, storytelling…
Let your brand speak.
Writing for web has its own rules, because customers won’t read your website like they read a book or magazine. If you get it wrong, they’ll bounce off everything you’ve written.
When you get it right? They’ll give you the most valuable online commodity: their attention.
There is great joy in finding exactly the right words to express fantastic ideas. I take your expertise and turn it into beautiful, clear & web friendly copy.
Once you’ve established your brand identity and designed a website that communicates who you are, you’re ready for copy that embodies your business’s personality.
Website copy
About pages, product pages, explanation pages, service pages… Whatever you need your website to say, I can help you say it well.
You might need copy for a new site, new pages on a current site or a rewrite of your current site. Get in touch to find out how we can work together.
Blog copy
Blogs are a great way to attract visitors to your site and display your expertise to potential customers. But the people in your business with the best knowledge to share are also those with the least time. And their skill set may not include article formation!
That’s where I come in. I interview your key staff on a topic and write engaging, SEO-friendly copy that helps drive traffic to your site.
Editorial work
Sometimes internal written content needs reshaping for external readership. I always edit with one eye on your brand identity and the other on your target audience – making sure that, whether it’s an annual report or a newsletter, it speaks with your voice in a form that resonates with your audience.
Client Reviews
Relate Northamptonshire
“Gemma has been a crucial asset to Relate Northamptonshire. In particular she led the communications work which allowed us to pivot our delivery from face to face to digital delivery to allow us to maintain our business during the pandemic. Working collaboratively with our team, Gemma created high quality stories, images and video content to bring our work to life and successfully increased bookings from existing and new clients.”
Global Care
“Gemma is an absolute pleasure to work with. I know I can depend on her to deliver tasks promptly, reliably and with real creative flair. She has a broad range of creative and technical skills in graphics, web design, marketing and copywriting, and is always happy to adapt and learn in order to develop new expertise. Gemma works well in a team but is equally happy working independently. She gives 100% to every commission and I guarantee she will be an outstanding asset to whatever organisation you run.”
Canley Community Church
“Gemma has done a fantastic job in creating our new website for 2023. We are very pleased with the attractive design & easy access menu. It’s brought more people through our doors!
Thank you Gemma for your amazing creativity and endless patience in helping us connect with our community.”
HOPE Coventry
“Gemma’s starting point was understanding us and our work well. Her bespoke approach to solutions for us, coupled with her strong ability to analyse websites for improvement, has led to creative content generating good traffic to the site. All with good communication and timely completion!”
Amplexum Counselling
“The site is excellent… thank you so much!”
Brand design for a new business, followed by website development, copy writing and key print assets.
Lina Liu Nails & Lashes
Brand design for a fledgling business, followed by website development, copy writing and simple social media assets.