Ever since the launch of ChatGPT in 2022, AI has exploded across our digital spaces. But can AI help small businesses – or is it just stealing our jobs?

It’s helpful to think about Artificial Intelligence as a set of tools that extend your capacity (or the capacity of your team). They make ideas possible that you didn’t have the time, the budget or the skill to execute before.

What audiences are you not currently reaching? How are you not yet communicating with potential customers? Where are potential avenues of income for you that you don’t yet have a way to access? Answering these questions gives you your direction; AI can give you the resource.

The businesses that manage to get ahead in the coming years will be ones who work out how to best integrate AI tools into their workflow. That’s why exploring AI tools now is vital, no matter how small your business.

How do I start?

There are many questions you will want to consider when using AI tools:

• What’s out there? What’s possible?
• What about the ethics of using AI within our business?
• What about data security?
• How do I use AI yet maintain an authentic brand voice?
• How do I know a tool will actually add value?
• How could AI enhance my business’ communications strategy?

I can help you explore and answer all these questions and more. Get in touch with me to begin a conversation about the myriad of things that are possible – and which ones are most beneficial!